Twitter suspended its use of the emoji movie emoji and emoji movie icon in response to complaints from fans and moviegoers who complained about the use.
The company issued a statement on Monday to The Hollywood Reporter that said it has reviewed the complaints and decided to suspend the use “until further notice.”
The company did not specify what kind of complaints it was receiving, but the announcement said that “many” were coming from people who wanted the emoji to be less common.
The movie emoji is one of a number of emoji features that Twitter said it is taking a closer look at in response.
The company said it had taken a “hard look” at the use in “the past few weeks,” and was considering how to improve the feature.
The feature has been popular on Twitter since 2013, when the company introduced it as a way for users to mark movies that they watched with emoji.
The feature was expanded into a full-fledged feature on April 19, 2018.
The move came as the social media company’s stock soared amid news of a $5 billion takeover by Japanese conglomerate SoftBank.
Shares of Twitter have surged more than 400 percent this year.
The social media giant said it would make changes to the emoji feature in the next six months.